3090 S. Bascom Ave

San Jose, CA 95124

Call Now: 408.377.5864

Hours: M-F: 10-7, Sat: 10-6, Sun: 11-6

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Guitar Showcase



Mission Statement :

Our Story:

Showcase Music Corporation strives for excellence in customer satisfaction by providing the best possible customer service from start to finish. The heritage of world class musicians that comprises the Guitar Showcase family of employees prides itself on the Golden Rule: treating our customers the way in which we would like to be treated if we were the customer.


We differentiate ourselves from our competition by not only offering an excellent value on all of our products and services but by also endeavoring to exceed the expectations of every customer by providing a truly sincere and world class customer service experience, every time.


Guitar Showcase was founded in 1965 by Bud Eastman as Eastman Studios - Guitar Showcase in a 3 bedroom home located at the corner of Jewel and Bascom Avenues in San Jose California. He combined guitar (and bass) lessons with a store dedicated to the needs of guitars players and Featured Fender Guitars and Amplifiers, a relationship that is still strong today. It would become a local icon for the musicians in the area.



Bud gets this "wild idea" that folks would like to read a magazine devoted exclusively to Guitar Players! (history proves him correct!) To fund this new venture, he sells Guitar Showcase to Barry and his brother Gary joins in as a managing partner.



Under Barry and Garry's guidance Guitar Showcase experiences seam busting growth both in sales and lessons. A trailer is added to the back yard to hold all the students and create space for all the new products that are being created to fuel the guitar explosion that was rocking the country!



In an astute business move, Barry acquire 3 lots closer to Camden avenue to prepare for future growth.



Guitar Showcase moves to it's current location at 3090 S. Bascom Ave, San Jose California. Even though the new store provided over twice as much space as the old shop, it would soon have to double it's size. But it was a good start.



Showcase Music Institute (SMI) was born under the stewardship of Jim Bruno and for over 35 years, SMI has provided outstanding music education to thousands of people in the San Francisco Bay Area.



Guitar Showcase doubles the size of the main Store and Jim Bruno builds the new SMI building next door.



Barry's retires from Guitar Showcase to further his missionary work with YWAM, and Gary returns to Guitar Showcase taking full ownership of the store.



We build steel walled "Vintage Vault" with Glass Showcase to properly display the ever growing Vintage Collection.



The birth of Guitar Showcase's very own T.V. show called, "Makin' Music", filming over 100 episodes in the years since about the music industry from guitar selection to local bands to instrument design and manufacturing processes.



We convert the upstairs showroom into a huge Acoustic Guitar Department, increasing the Acoustic Area by over 500%.



Keep stopping by to check out our growth with more guitars, cool used gear and much much more!



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